Who do you know? Some people feel that life is all about who you know, including Michael Melfi of Six Degrees Magazine. Melfi believes in the concept of six degrees of separation; which refers to the idea that, if a person is one “step” away from each person he or she knows and two “steps” away from each person who is known by one of the people he or she knows, then everyone is no more than six “steps” away from each person on Earth. This was the inspiration for his magazine.
Six Degrees Magazine seeks to maintain and boost what defines cultural style and lifestyle. They accomplish this though their “lifestyle magazine,” which contains unique celebrity editorials and inside connections to local lifestyles. The magazine is also portable and collectible, so people will want to keep them. It is a 192 page pocket-sized publication dedicated to fashion and entertainment, designed to attract the reader. Melfi uses the concept of “experiential marketing” which focuses on creating dialogues and connections between clients and readers. Melfi’s ideal goal is to create connections in the form of experiences. Six Degrees is a free publication that is distributed monthly. It is distributed to retail stores, bars, restaurants, hotels, bookstores, salons and spa’s, as well as luxury condo’s. Six degrees is distributed in three major cities; Detroit, Atlanta, and Miami. Melfi makes his revenue from businesses that advertise with him, who look to draw attention from their local market.
Melfi has created a unique position for himself, because he has defintely revolutioned what we know as the magazine industry. His aim is to make not only a magazine but an experience. There are lots of local attractions if you are looking for something to get into. So make sure you don’t miss out on your next issue. You should make it over to your local distributor before they are gone!
